Consumer behaviour : concepts, applications and cases - Raju, M. S.; Xaedel, Dominique (New Delhi: Vikas Publishing House Pvt. Ltd., 2004)
Keywords: attitudes; case studies; communication; consumer behaviour; culture and social class; digital marketing; ethics in business; family; group and opinion dynamics; innovation; learning; motivation; perception; personality traits and influences; profiling; protection; relationship; research; rural; segmentation; women as consumers