TY  - BOOK
AU  - Raju, M. S.
AU  - Xaedel, Dominique
TI  - Consumer behaviour : concepts, applications and cases
SN  - 812591532X
U1  - 658.8342 
PY  - 2004///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - attitudes
KW  - case studies
KW  - communication
KW  - consumer behaviour
KW  - culture and social class
KW  - digital marketing
KW  - ethics in business
KW  - family
KW  - group and opinion dynamics
KW  - innovation
KW  - learning
KW  - motivation
KW  - perception
KW  - personality traits and influences
KW  - profiling
KW  - protection
KW  - relationship
KW  - research
KW  - rural
KW  - segmentation
KW  - women as consumers
ER  -