Rajagopal <br/><br/>
International marketing : global environemnt, corporate strategy and case studies 
by Rajagopal 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2007 
 - xix, 533p., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>8125918566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>culture environment<br/>distribution<br/>export management<br/>global marketplace<br/>globalisation<br/>international economic environment<br/>international monetary system<br/>marketing research<br/>modes of entry<br/>pricing<br/>product strategy<br/>promotion strategies<br/>sales management<br/>trade and India<br/>trades in emeging markets
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAJ