TY  - BOOK
AU  - Rajagopal
TI  - International marketing : global environemnt, corporate strategy and case studies
SN  - 8125918566
U1  - 658.8 
PY  - 2007///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - culture environment
KW  - distribution
KW  - export management
KW  - global marketplace
KW  - globalisation
KW  - international economic environment
KW  - international monetary system
KW  - marketing research
KW  - modes of entry
KW  - pricing
KW  - product strategy
KW  - promotion strategies
KW  - sales management
KW  - trade and India
KW  - trades in emeging markets
ER  -