Beri, G. C.
Marketing research
by G. C. Beri
- New Delhi: Tata McGraw-Hill Publishing Company Ltd. 1996
- x, 454p., app., glos., bib., ind. 24 cm x 18 cm
007460404X
analysis
case study
data collection
data processing
interviewing
reporting
sampling
select applications of marketing research
658.83 / BER