TY - BOOK AU - Beri, G. C. TI - Marketing research SN - 007460404X U1 - 658.83 PY - 1996/// CY - New Delhi: PB - Tata McGraw-Hill Publishing Company Ltd. KW - analysis KW - case study KW - data collection KW - data processing KW - interviewing KW - reporting KW - sampling KW - select applications of marketing research ER -