Managing innovation : integrating technological, market and organization change
by Joe Tidd, John Bessant, Keith Pavitt
- 3rd ed.
- New Delhi: John Wiley and Sons Inc. 2005
- xviii, 582p., ref., ind. 24 cm x 16 cm
8126509716
building effective implementation mechanisms creating the innovative organisation industrial management learning from markets management management process organisational change strategic approach technological innovations