Newman, Michael <br/><br/>
22 irrefutable laws of advertising : and when to violate them 
by Michael Newman 
 - New Delhi:   John Wiley India and (P) Ltd  2006 
 - xxviii, 266p, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8126510048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>consistency<br/>emotion<br/>execution<br/>experience<br/>fascination<br/>humor<br/>negativity<br/>positioning<br/>relevance<br/>sales promotion<br/>selling<br/>simplicity
<br/><br/><label>Dewey Class. No.: </label>659.1  / NEW