Scoble, Robert

Naked conversations : how blogs are changing the way businesses talk with customers by Robert Scoble and Shel Israel foreword by Tom Peters - New Delhi: Wiley India Private Limited 2006 - xi, 251p., ind. 22 cm x 15 cm

8126510072


blogging in a crisis
blogs
blogs and national cultures
business communication
conversational era
direct access
emerging technology
everything never changes
internet
little companies, long reach
souls of the borg
survival of the publicists
thorns in the roses

659.2 / SCO