TY  - BOOK
AU  - Scoble, Robert
AU  - Israel, Shel
TI  - Naked conversations : how blogs are changing the way businesses talk with customers
SN  - 8126510072
U1  - 659.2 
PY  - 2006///
CY  - New Delhi: 
PB  - Wiley India Private Limited
KW  - blogging in a crisis
KW  - blogs
KW  - blogs and national cultures
KW  - business communication
KW  - conversational era
KW  - direct access
KW  - emerging technology
KW  - everything never changes
KW  - internet
KW  - little companies, long reach
KW  - souls of the borg
KW  - survival of the publicists
KW  - thorns in the roses
ER  -