Performance driven CRM : how to make your customer relationship management vision a reality
by Stanley A Brown and Moosha Gulycz
- New Delhi: Wiley India 2006
- xx, 272., app., glos., ind. 22 cm x 15 cm
8126510102
business CRM vision customer relations determining and aligning financial strategy improvement quality service leadership management market strategy myths and the facts organisation performance process and delivery channels service and products staying the course structure and people technology