TY  - BOOK
AU  - Brown, Stanley A.
AU  - Gulycz, Moosha
TI  - Performance driven CRM : how to make your customer relationship management vision a reality
SN  - 8126510102
U1  - 658.812 
PY  - 2006///
CY  - New Delhi: 
PB  - Wiley India
KW  - business
KW  - CRM vision
KW  - customer relations
KW  - determining and aligning
KW  - financial strategy
KW  - improvement quality service
KW  - leadership
KW  - management
KW  - market strategy
KW  - myths and the facts
KW  - organisation
KW  - performance
KW  - process and delivery channels
KW  - service and products
KW  - staying the course
KW  - structure and people
KW  - technology
ER  -