Schiffman, Leon G. <br/><br/>
Consumer behaviour 
by Leon G. Schiffman and Leslie Lazar Kanuk 
 - 8th ed. 
 - New Delhi:   Prentice-Hall of India Private Limited  2004 
 - xxiv, 587p., glos., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>8129701979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude<br/>communication<br/>consumer behaviour<br/>consumer needs motivation<br/>decision making<br/>family influences<br/>market segmentation<br/>social and cultural settings
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH