Lovelock, Christopher <br/><br/>
Services marketing : people, technology, strategy 
by Christopher Lovelock and Jochen Wirtz 
 - 5th ed. 
 - Delhi:   Pearson Education (Singapore) Pte. Ltd.  2004 
 - xviii, 652p., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building loyalty<br/>consumers behaviour<br/>designing and managing service<br/>distributing services<br/>markets<br/>pricing<br/>services marketing<br/>understanding service products
<br/><br/><label>Dewey Class. No.: </label>658.804  / LOV