Jones, John Philip <br/><br/>
How to turn advertising expenses into investment 
by John Philip Jones 
 - Delhi:   Pearson Education (Singapore) Pte. Ltd.  2005 
 - xvii, 328p., ref., bib.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>8129707152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising build brands<br/>advertising success rate<br/>budget<br/>Indian economy<br/>integrated marketing communications<br/>international brands<br/>market research<br/>new brands<br/>planning cycle<br/>product positive effects<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.312  / ACH