TY - BOOK AU - Shane, Scott A. TI - Finding fertile ground : identifying extraordinary opportunities for new ventures SN - 8129707292 U1 - 338.04 PY - 2005/// CY - Delhi: PB - Pearson Education (Singapore) Pte. Ltd. KW - entrepreneurship KW - exploiting intellectual property KW - high technology industries KW - identifying and satisfying real market needs KW - identifying valuable opportunities KW - managing technological evolution KW - new business enterprises KW - selecting the right industry KW - understanding customer adoption ER -