Cone, Steve <br/><br/>
Steal these ideas! : marketing secrets that will make you a star 
by Steve Cone 
 - New Delhi:   Viva Books Private Limited  2007 
 - xi, 188p., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8130905337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising agency<br/>art of building effective loyalty programs<br/>big breakthrough idea<br/>brochures kill trees<br/>build a memorable, distinctive personality for your business<br/>confucius and stardom<br/>create a unique selling proposition<br/>everlasting tag lines<br/>in simple language<br/>integration wins wars and the mind of the consumer<br/>marketing<br/>media dollars<br/>politics and promotion<br/>power of public relations and sponsorships<br/>spotlight<br/>ten secrets you really need to steal<br/>think globally, act locally<br/>three hidden ingredients in every winning marketing campaign
<br/><br/><label>Dewey Class. No.: </label>658.8  / CON