TY  - BOOK
AU  - Cone, Steve
TI  - Steal these ideas! : marketing secrets that will make you a star
SN  - 8130905337
U1  - 658.8 
PY  - 2007///
CY  - New Delhi: 
PB  - Viva Books Private Limited
KW  - advertising agency
KW  - art of building effective loyalty programs
KW  - big breakthrough idea
KW  - brochures kill trees
KW  - build a memorable, distinctive personality for your business
KW  - confucius and stardom
KW  - create a unique selling proposition
KW  - everlasting tag lines
KW  - in simple language
KW  - integration wins wars and the mind of the consumer
KW  - marketing
KW  - media dollars
KW  - politics and promotion
KW  - power of public relations and sponsorships
KW  - spotlight
KW  - ten secrets you really need to steal
KW  - think globally, act locally
KW  - three hidden ingredients in every winning marketing campaign
ER  -