TY  - BOOK
AU  - Bruce, Margaret (ed.)
AU  - Moore, Christopher M. (ed.)
AU  - Birtwistle, Grete (ed.)
TI  - International retail marketing : a case study approach
SN  - 8131206726
U1  - 658.84 
PY  - 2004///
CY  - New Delhi
PB  - Elsevier India Private Limited
KW  - case studies
KW  - export marketing
KW  - international trade
KW  - issues and cases
KW  - positioning and store image
KW  - retail buying
KW  - store design
KW  - supply chain management
KW  - young customers
ER  -