TY - BOOK AU - Sarathy, V. Partha (ed.) TI - Television medium trends and cases SN - 8131401197 U1 - 384.55 PY - 2006/// CY - Hyderabad PB - ICFAI University Press KW - advertisers KW - broadcasting logjam KW - CNN cases KW - digital television in UK KW - interactive television change the relationship between the viewer KW - networks in the 21st century KW - television and its impact on society ER -