Sreedhar, G. V. S. Beating commoditization : some perspectives by G. V. S. Sreedhar - Hyderabad: The ICFAI University Press 2006 - ix, 210p.bib., glo., ind., 23 cm x 16 cm ISBN: 8131404072 Subjects--Topical Terms: economicsmerchandising, branding Dewey Class. No.: 658.812 / BEA