TY  - BOOK
AU  - Sreedhar, G. V. S.
TI  - Beating commoditization : some perspectives
SN  - 8131404072
U1  - 658.812 
PY  - 2006///
CY  - Hyderabad: 
PB  - The ICFAI University Press
KW  - economics
KW  - merchandising, branding
ER  -