Sangeetha, K. (ed.) <br/><br/>
Lifestyle marketing : concepts and cases 

 - Hyderabad:   ICFAI University Press  2007 
 - vii, 187p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8131405869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buying behaviour<br/>cultural values<br/>gleaning consumer insights through culture<br/>Gucci<br/>immortal brands<br/>lifestyle branding works<br/>lifestyle goods<br/>LVMH Moet Hennessey Louis Vuitton<br/>market segmentation<br/>mass affluence<br/>pursuit of youth<br/>reaching out to tech savvy shoppers<br/>strategic perspectives<br/>Umpqua bank
<br/><br/><label>Dewey Class. No.: </label>658.8343  / LIF