Lifestyle marketing : concepts and cases - Sangeetha, K. (ed.) (Hyderabad: ICFAI University Press, 2007)
Keywords: buying behaviour; cultural values; gleaning consumer insights through culture; Gucci; immortal brands; lifestyle branding works; lifestyle goods; LVMH Moet Hennessey Louis Vuitton; market segmentation; mass affluence; pursuit of youth; reaching out to tech savvy shoppers; strategic perspectives; Umpqua bank