TY  - BOOK
AU  - Sangeetha, K. (ed.)
TI  - Lifestyle marketing : concepts and cases
SN  - 8131405869
U1  - 658.8343 
PY  - 2007///
CY  - Hyderabad: 
PB  - ICFAI University Press
KW  - buying behaviour
KW  - cultural values
KW  - gleaning consumer insights through culture
KW  - Gucci
KW  - immortal brands
KW  - lifestyle branding works
KW  - lifestyle goods
KW  - LVMH Moet Hennessey Louis Vuitton
KW  - market segmentation
KW  - mass affluence
KW  - pursuit of youth
KW  - reaching out to tech savvy shoppers
KW  - strategic perspectives
KW  - Umpqua bank
ER  -