Ray, Santanu (ed.) <br/><br/>
Brand management : financial perspectives 

 - Hyderabad:   ICFAI University Press  2007 
 - xiv, 217p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>813140627X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>beyond brand management<br/>brand valuation<br/>building a financial services brand<br/>current practice<br/>ICAI's as 26 and 28<br/>intangible assets<br/>integrating brand management with financial strategies<br/>Jet Mat<br/>marketing<br/>strategies issues
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA