Das, Naveen (ed.) <br/><br/>
Brand communication : concepts and cases 

 - Hyderabad:   ICFAI University Press  2007 
 - viii, 220p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8131407802 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branded entertainment<br/>brands and emotion<br/>cases<br/>cause related marketing<br/>cause related marketing in India<br/>celebrity endorsements<br/>customer advocacy<br/>event management<br/>Harley-Davidson's Foray in China<br/>holistic branding<br/>mobile marketing and branding<br/>Nokia<br/>promoting brands through non stereotype personas<br/>social networking website<br/>Starbucks<br/>word of mouth marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA