Suresh, K. (ed.) Balakrishna, A. V. (ed.) <br/><br/>
Effective advertising 

 - Hyderabad:   The ICFAI University Press  2007 
 - xii, 204p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131408167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaign<br/>case studies<br/>creating inspired advertising across categories<br/>DVRs<br/>effective advertising<br/>integrated marketing communication agency<br/>online advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / EFF