TY  - BOOK
AU  - Suresh, K. (ed.) Balakrishna, A. V. (ed.)
AU  - Balakrishna, A. V. (ed.)
TI  - Effective advertising
SN  - 8131408167
U1  - 659.1 
PY  - 2007///
CY  - Hyderabad: 
PB  - The ICFAI University Press
KW  - campaign
KW  - case studies
KW  - creating inspired advertising across categories
KW  - DVRs
KW  - effective advertising
KW  - integrated marketing communication agency
KW  - online advertising
ER  -