Rao, Pramod (ed.) <br/><br/>
Services marketing : a multi-dimensional approach 

 - Hyderabad:  ICFAI University Press,  2007. 
 - x, 252p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131408248 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>service industries
<br/><br/><label>Dewey Class. No.: </label>658.804  / SER