TY  - BOOK
AU  - Rao, Pramod (ed.)
AU  - Gadhawe, Sarika (ed.)
TI  - Services marketing : a multi-dimensional approach
SN  - 8131408248
U1  - 658.804 
PY  - 2007///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - marketing
KW  - service industries
ER  -