Gopalan, Swapna (ed.) <br/><br/>
The making of brands 

 - Hyderabad:  The ICFAI University Press,  2007. 
 - viii, 199p., ind.,  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131408469 
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAK