Ram, V. Pattabhi <br/><br/>
Let there be light : the genesis of ICFAI 
by V. Pattabhi Ram 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  1996 
 - xvi, 138p.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>0074633147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>brand equity<br/>customer service<br/>launching pad<br/>product engineering<br/>strategic alliance
<br/><br/><label>Dewey Class. No.: </label>338.04  / RAM