Harish, R. (ed.) <br/><br/>
Brand equity measurement : concepts and applications 

 - Hyderabad:   The ICFAI University Press  2007 
 - xii, 200p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131412282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>brand through metrics<br/>brand valuation<br/>branding<br/>B-school grading methods<br/>financial service brands<br/>leverage brands<br/>value inside brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA