Parameswaran, M. G. <br/><br/>
FCB ULKA : brand building advertising : concepts and case 
by M. G. Parameswaran 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2001 
 - x, 212p., ind.  29 cm x 23 cm 
<br/><br/><label>ISBN: </label>0074633384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising beyond brands<br/>brand building<br/>case study<br/>consumer durables<br/>consumer product<br/>corporate advertising<br/>rural inputs advertising<br/>services advertising
<br/><br/><label>Dewey Class. No.: </label>658.827  / PAR