Gopalkrishnani, P. S. (ed.) <br/><br/>
Integrated marketing communication : concepts and cases 

 - Hyderabad:   The ICFAI Univeristy Press  2008 
 - x, 188p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131413993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>customers<br/>dynamic communication model<br/>IMC<br/>IMC in building brand trust<br/>integrated communication<br/>rural communication<br/>service communication challenges
<br/><br/><label>Dewey Class. No.: </label>658.802  / INT