TY  - BOOK
AU  - Gopalkrishnani, P. S. (ed.)
TI  - Integrated marketing communication : concepts and cases
SN  - 8131413993
U1  - 658.802 
PY  - 2008///
CY  - Hyderabad: 
PB  - The ICFAI Univeristy Press
KW  - cases
KW  - customers
KW  - dynamic communication model
KW  - IMC
KW  - IMC in building brand trust
KW  - integrated communication
KW  - rural communication
KW  - service communication challenges
ER  -