O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion 
by Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik 
 - 4th ed. (Indian ed.) 
 - Australia:   Thomson South-Western  2006 
 - xlviii, 781p., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>978-0324289565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand promotion<br/>copywriting<br/>creative<br/>direct marketing<br/>event sponsorship<br/>marketing communication<br/>media planning<br/>media strategy<br/>planning<br/>public relations and corporate advertising<br/>sales promotion<br/>support media
<br/><br/><label>Dewey Class. No.: </label>659.1  / OGU