Hanson, Ward A. <br/><br/>
Internet marketing and e-commerce 
by Ward A. Hanson and Kirthi Kalyanam 
 - Indian ed. 
 - Australia:   Thomson South-Western  2007 
 - xiii, 642p., glos., ref., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>8131502252 
<br/><br/><label>Subjects--Topical Terms: </label><br/>b2b e-commerce<br/>consumer channels<br/>creating commitment<br/>credibility<br/>digital world<br/>electronic commerce<br/>individuals online<br/>internet marketing<br/>internet retailing<br/>network<br/>online branding<br/>online research<br/>pricing in an online world<br/>traffic building<br/>web business models
<br/><br/><label>Dewey Class. No.: </label>658.84  / HAN