Kumar, S. Ramesh <br/><br/>
Marketing and branding : the indian scenario 
by S. Ramesh Kumar 
 - New Delhi:   Pearson Education  2006 
 - xiv, 482p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131700976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>brand related strategies<br/>branding<br/>loyalty<br/>marketing<br/>marketing communication<br/>marketing strategies<br/>pricing dimensions<br/>promotion<br/>retailing
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM