TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Marketing and branding : the indian scenario
SN  - 8131700976
U1  - 658.827 
PY  - 2006///
CY  - New Delhi: 
PB  - Pearson Education
KW  - brand
KW  - brand related strategies
KW  - branding
KW  - loyalty
KW  - marketing
KW  - marketing communication
KW  - marketing strategies
KW  - pricing dimensions
KW  - promotion
KW  - retailing
ER  -