TY  - BOOK
AU  - Chanda, Pradip
TI  - The second coming creativity in corporate turnarounds
SN  - 00746357192
U1  - 658.4012 
PY  - 2000///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - business never fail
KW  - long term strategic considerations
KW  - organisation culture
KW  - short term strategic alternatives
KW  - strategy imperative
ER  -