Manning Gerald L. <br/><br/>
Selling today : creating customer value 
by Gerald L. Manning and Barry L. Reece 
 - 9th ed. 
 - New Delhi:   Pearson Education  2007 
 - xxix, 527p., app., glos., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>8131706842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buyer bahviour<br/>communication style<br/>customer strategy<br/>personal selling philosophy<br/>presentation strategy<br/>product strategy<br/>relationship strategy<br/>selling
<br/><br/><label>Dewey Class. No.: </label>658.85  / MAN