TY  - BOOK
AU  - Manning Gerald L.
AU  - Reece, Barry L.
TI  - Selling today : creating customer value
SN  - 8131706842
U1  - 658.85 
PY  - 2007///
CY  - New Delhi: 
PB  - Pearson Education
KW  - buyer bahviour
KW  - communication style
KW  - customer strategy
KW  - personal selling philosophy
KW  - presentation strategy
KW  - product strategy
KW  - relationship strategy
KW  - selling
ER  -