Svend Hollensen <br/><br/>
Global marketing : a decision oriented approach 
by Svend Hollensen 
 - 3rd ed. 
 - New Delhi:   Dorling Kindersley  2007 
 - xxxix, 717p., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>8131711951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>communication decision<br/>cross culture sales negotiations<br/>e marketing<br/>export modes<br/>global marketing<br/>intermediate entry modes<br/>market entry strategies<br/>marketing research<br/>political and economic environment<br/>pricing decision<br/>sociocultural environment
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOL