TY  - BOOK
AU  - Svend Hollensen
TI  - Global marketing : a decision oriented approach
SN  - 8131711951
U1  - 658.8 
PY  - 2007///
CY  - New Delhi: 
PB  - Dorling Kindersley
KW  - case studies
KW  - communication decision
KW  - cross culture sales negotiations
KW  - e marketing
KW  - export modes
KW  - global marketing
KW  - intermediate entry modes
KW  - market entry strategies
KW  - marketing research
KW  - political and economic environment
KW  - pricing decision
KW  - sociocultural environment
ER  -