Moskowitz, Howard R. <br/><br/>
Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman 

 - Delhi:   Pearson Education South Asia  2007 
 - xvi, 252p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131713741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bridging cool design with hot science<br/>dialing up delicious<br/>Hewlett Packard shift gears<br/>marketing<br/>new products<br/>public communications<br/>Rubik's cube of consumer electronic innovation
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOS