Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman - Moskowitz, Howard R.; Gofman, Alex (Delhi: Pearson Education South Asia, 2007)
Keywords: bridging cool design with hot science; dialing up delicious; Hewlett Packard shift gears; marketing; new products; public communications; Rubik's cube of consumer electronic innovation