TY  - BOOK
AU  - Moskowitz, Howard R.
AU  - Gofman, Alex
TI  - Selling blue elephants : how to make great products that people want before they even know they want them6b/ by Howard R. Moskowitz, Alex Gofman
SN  - 8131713741
U1  - 658.8 
PY  - 2007///
CY  - Delhi: 
PB  - Pearson Education South Asia
KW  - bridging cool design with hot science
KW  - dialing up delicious
KW  - Hewlett Packard shift gears
KW  - marketing
KW  - new products
KW  - public communications
KW  - Rubik's cube of consumer electronic innovation
ER  -