Lodish, Leonard M. <br/><br/>
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company 
by Leonard M. Lodish, Howard L. Morgan and Shellye Archambeau 
 - Delhi:   Pearson Education South Asia  2007 
 - xv, 318p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8131713776 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building strong brands and strong companies<br/>business enterprises<br/>distribution/channel decisions to solidify sustainable competitive advantage<br/>entrepreneurial advertising that works<br/>entrepreneurial pricing<br/>entrepreneurship<br/>generating, screening, and developing ideas<br/>leverage public relations for maximum value<br/>management<br/>marketing<br/>marketing driven strategy to make extraordinary money<br/>marketing for financing activities<br/>new business enterprises<br/>product launch to maximize product or service lifetime profitability<br/>promotion and viral marketing to maximize sustainable profitability<br/>sales management to add value
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOD